HISTORY FROM SISSY LAPPIN
I have spent many years as a leading broker in Houston, and the Houston Business Journal recently named Lappin Properties "#1 in most expensive homes sold." Lappin Properties is a full service real estate brokerage firm and our fee is 2%. We recommend offering a 3% to an agent that represents the buyer of your home.
Is there a catch? Lappin Properties has a different business model. Most brokerage firms use a business model based on the pre-Internet industry era, but I believe this model is obsolete. Work with me and you'll see that the new way of doing things is vastly more EFFICIENT.
MATH 101
We’ve done enough transactions that we know what it takes to sell a home. The job of a real estate agent has changed dramatically with the Internet. Buyers are well educated; they have access to online listings and other real estate data, and can find the home of their choice without an agent.
We are very efficient in our marketing, focusing only on what works in today's market. We are an independent firm, and we do not have or want the infrastructure and franchising fees that other firms have. Some firms justify their higher charges by citing their ad expenses in the local paper; we forgo this low-yield tactic for an efficient, contemporary approach.
Other agents may debate our method and we respect that, but Lappin Properties' way has been proven hundreds of times over, with millions of dollars in sales and a long list of referrals. Over 80% of our clients have referred us business!
Home prices have risen so dramatically, and I don't need 6% of the price of the home to provide excellent service. There's no standard commission structure in Texas and I love working this way. There's no catch, just great service.